Deepfakes will continue to emerge as a big problem. Thoughtful regulation may have a role. However, even with laws in place, it will mostly be up to technology to address this challenge.
The new DEEPFAKES Accountability Act in the House — and yes, that’s an acronym — would take steps to criminalize the synthetic media referred to in its name ... It’s intended to stem the potential damage of synthetic media purporting to be authentic, which is rare enough now but soon may be commonplace. With just a few minutes (or even a single frame) of video and voice, a fake version of a person, perhaps a public figure or celebrity, can be created that is convincing enough to fool anyone not looking too closely. And the quality is only getting better.